Key words:
Masthead: Name of the magazine
House Style: A magazine's distinctive design that each addition sticks too.
Anchorage Text: text that helps the audience understand the meaning of a picture
Strap Line: A slogan
Motto: Memorable phrase that is recognisable to a brand
Drop Capitals: capitalised letter that starts off an article
Banner: Text which stands out on a coloured background generally at the bottom of the magazine.
Lead: The introductory paragraph of an article. Usually written in bold or capitals.
Headline: Title sums up the main article
Buzz Words: "Wow" "free" e.c.t
Pugs: top corners of the page "ears of the page" price, logo or promotion are usually placed here
Puffs: Colourful boxes promoting features inside.
Caption: Description of the main image
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